About Us

At SET FOR SET, our mission is to help you "look better, feel better, and be better". We provide science-backed fitness programs, expert nutrition guidance, and trusted wellness resources to help you achieve your goals — whether you want to build muscle, lose fat, master your diet, or enhance overall health.

Our approach is grounded in peer-reviewed research and real-world expertise. Our content is written and reviewed by certified professionals — including personal trainers, strength coaches, athletes, dietitians, and researchers — led by our Chief Fitness Expert, Garett Reid, MSc, CSCS, CISSN.

We also collaborate with globally recognized experts in sports science and nutrition to ensure accuracy and credibility across all our content:

• Dr. Jose Antonio, PhD, FNSCA, FISSN — CEO, International Society of Sports Nutrition

• Jeff Young, EdD(c), MS, CSCS — Director, MRFI Institute

• Erik Bustillo, MS, RD, FISSN, CPT — Registered Dietitian & ISSN Fellow

• Dr. Richard Kreider, PhD, FISSN, FACSM — Professor, Texas A&M University

• Dr. Tony Ricci, EdD, MS, FISSN, CSCS — Sport Scientist & Performance Coach

• Dr. Brandon Roberts, PhD, CSCS — Muscle Physiology Researcher

• Robert Linkul, MS, CSCSD, NSCA-CPTD, FNSCA — Founder, Training the Older Adult

• Rick Collins, Esq., FISSN, NSCA-CSCS — Fitness Law Expert & ISSN Fellow

Since our founding in 2018, SET FOR SET has been at the forefront of functional fitness — introducing innovative tools like the Steel Mace and Kettlebells to the U.S. market. Recognizing the lack of credible, research-driven training information online, we expanded our mission to become a trusted source for evidence-based fitness and nutrition education.

Today, SET FOR SET is one of the internet’s leading authorities in health and fitness, reaching millions of readers each year. Our commitment to transparency, credibility, and real results drives everything we do.